We wanted to know: Is it possible to create an original B2B marketing podcast without spending months in planning and preproduction? Apparently, it is. In less than 24 hours, we planned, recorded and edited this premiere episode of "Marketing to Complex Industries." Join Executive Creative Directors Scott Trobaugh and Cliff Lewis as they walk through the basics and explore the format in real time.
To learn more, read Scott's blog post, "Podcasting: It’s Not as Hard as You Think."
As an executive creative director at Godfrey, Cliff shapes our creative concepting process and helps guide concepts for branding, industry events and global B2B campaigns.
As a vice president and executive creative director at Godfrey, Scott leads teams in creative problem solving with the goal of tethering outlandish ideas to workable business realities.