Digital and Web

Find out what’s new in digital and web marketing from Godfrey’s B2B marketing experts. These news articles, videos and infographics explore how customer-centric digital experiences can yield real business outcomes.

February 03, 2021 / Digital and WebB2B Programmatic Advertising: Reach Your Complex Target Audiences

Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries.


By: Seth Mariscal

October 30, 2020 / Digital and WebManaging a Tech Department During a Pandemic

Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success.

Andy Osika

By: Andy Osika

July 03, 2020 / Digital and WebThe Importance of Web Personas

Web personas are not the same as marketing personas. Learn how to build a web persona while understanding the difference between the two. And get actionable advice from our strategists.

Donna Harris

By: Donna Harris

Jenn Vitello

By: Jenn Vitello

January 24, 2020 / Digital and WebWhat Is Personalization and Is Your Organization Ready for It?

This post is packed with examples, questions to ask of your organization and tips to get started.

Andy Osika

By: Andy Osika

Jenn Vitello

By: Jenn Vitello

September 23, 2019 / Digital and Web60+ Best Free & Useful Digital Marketing Tools – Save Money and Time

Streamline your digital efforts with this list of the best digital marketing resources you can use for FREE (with reviews). These are broken down by discipline: SEO, Content, Social, PPC, Email, etc.

Godfrey Author

By: Godfrey Team

August 28, 2019 / Digital and WebCustom Fit Without a Shoehorn — The Right Marketing Automation Tool

Check out these five steps to successfully implement a marketing automation platform

Tyler Lowry

By: Tyler Lowry

August 09, 2019 / Digital and WebRevamping Your Website? Start With Knowing Your Audience

Here are six action items you can take now to set yourself up for success.

Jenn Vitello

By: Jenn Vitello

March 08, 2019 / Digital and WebThe B2B Digital Landscape is Changing Quickly

New technologies and vendors are continuing to emerge with better, faster and more efficient tools. Learn how B2B marketers are leveraging investments in technology to save their companies time and money.

Matt Boaman

By: Matt Boaman

January 07, 2019 / Digital and WebFrustrations of an End User Advocate

Don’t burden the end user with your difficult website infrastructure. Take these digital transformation steps to better understand your audience and improve user experience.

Tyler Lowry

By: Tyler Lowry

March 09, 2018 / Digital and WebWhat are the components of a successful B2B marketing campaign?

What are the components of a successful B2B marketing campaign? Before you kick off your next B2B marketing campaign, consider these tactics as your starting point. 

Bridey Orth

By: Bridey Orth


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