We’re constantly creating new articles, videos and infographics to help you think differently about marketing in your industry. Because in B2B marketing, change is one thing we can always count on.
Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience.
By: Steve Graham
Data privacy laws are causing B2B marketers to look inward at zero- and first-party data strategies and to revisit more strategic ways to provide great digital experiences for customers.
By: Tyler Lowry
Megan Salzano, senior editor and digital director of Floor Covering News, shares her insights on flooring industry trends that could impact B2B marketing.
By: Godfrey Team
The pandemic has changed what customers want and need in flooring products. Consider how so you can sell more effectively.
By: Donna Harris
Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries.
By: Seth Mariscal
Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team.
Create engaging, entertaining content by applying these three humor devices to your marketing efforts.
By: Jenell Bakey
More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues.
Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success.
By: Andy Osika
Use webinars as a tool to interact with your targeted audience, and build ongoing relationships with key trade media — virtually. Here’s how.
By: Gina Mudie
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