You could say we’ve learned B2B marketing from the component up. And we know the difference between selling to OEMs and selling to end users. For OEMs, performance matters most. To end users, when downtime costs $100,000 an hour, reliability is king. Either way, there’s a lot at stake. We’ll help you take the right risks and start the right conversation.
How is the internet of things changing the buying process for industrial products? We’ve been exploring this difficult question for as long as your industry has. And there’s one thing we can tell you for sure: The role of C-suite IT is placing new demands on B2B industrial marketing.
An engineer never stops looking for ways to make the process better. Improving speed or accuracy. Reducing waste. Whatever the objective, the solution needs to pay for itself. We work to move the conversation beyond features and benefits, showing deep value that even the engineers will approve of.